May 01 2012

World Science Festival: "To Remember Better, Build a Mansion in Your Mind"

Since the 5th century BC, people have used the technique of associating an idea with a location as an aid to memory. This video short, a piece from a larger panel discussion on memory, begins with a description of this technique and continues with a neurological explanation of why it is effective.

For a deeper look at this subject, watch the entire presentation or connect to this Edward Awh interview from Go Cognitive at the University of Idaho to learn more about the links between short term memory and attention.