Feb 11 2014

Harvard Business Review: Hard to read fonts promote better recall

Princeton University’s Daniel Oppenheimer provides a catchy summary of his study on font style and its effect on memory and retention of reading material. He proposes that reading fluency is largely affected by confidence and that unfamiliar fonts will unsettle readers to the point that they will slow down their reading rates. It is really that change in attention that causes retention to rise.Here is a link to a description of the study

Interested in Daniel Oppenheimer?

Here is a link to his lab at Princeton where he studied all kinds interesting stuff including this — the “Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly.”  😉

or check out his new position as part of the marketing faculty at  UCLA where you can find out that Professor Oppenheimer is an avid fan of volleyball, chocolate chip cookies, and corny puns.